Guido Segni

Guido Segni


With a background in Hacktivism, Net Art and Video Art, Guido Segni, aka ClementePestelli, (b. 1980, Italy) lives and works somewhere at the intersections between art, pop internet culture and data hallucination.Mainly focused on the daily (ab)use of Internet, his work is characterized by minimal gestures on technology which combines conceptual aproaches with a traditional hacker attitude in making things odd, useless and dysfunctional.In quite recent years he moved from an identity to another producing works, actionsand interventions under pseudonyms, collectives and multiple names (Dedalus, Clemente Pestelli, Guy McMusker, Angela Merelli, Anna Adamolo, Guy The Bore,Umberto Stanca, Silvie Inb, Fosco Loiti Celant, Guru Miri Goro, Leslie Bleus, Luther Blissett). Co-founder of Les Liens Invisibles , he exhibited in galleries, museums (MAXXI Rome, New School of New York, KUMU Art Museum of Talinn) and art & media-artinternational festivals (International Venice Biennale, Piemonte SHARE Festival, Transmediale).Recently he has been shortlisted for the art division of the 20th Japan Media ArtsFestival (2017), has been finalist at Prize Arte Laguna (2016) and got an honorarymention at Transmediale (2011) with Les Liens Invisibles.Currently he teaches at the Accademia di Belle Arti of Carrara, directs the imaginary REFRAMED lab and he is directing the online Green Cube Gallery.


"Demand full laziness, today."


The dull algorithms and I can be supported by a distributed cluster of patrons through the online platform: art collectors, fans, friends, artists, and public of all sorts are able to economically sustain my personal attempt to be productively lazy just by crowdfunding my patreon account. Depending on their economical effort, all the people contributing to my Patreon have the opportunity to receive a real fully fabricated and authenticated artworks made by the machine while I was resting (see the Patreon website for details). During the first year (2018) the machine has been trained on deep learning and on how to rest and make unique portraits of myself while laying in bed reading, sleeping or simply enjoying spare time.

Description of the work

In times of obsession for work, fear of the robots and strong technological acceleration a new hype is haunting collective imagination: the hype of dull automation and full laziness. Demand full laziness is a five-year plan and a durational performance about art, labour, self sustenance and laziness. For the next five years (2018 – 2023) I’m going to delegate and automate part of the making of my artistic production by the use of a bunch of deep-learning algorithms in order to increase production, to overcome labour in art and to increasingly get abandoned to laziness.

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